Where are You, Exactly?

What 3 words
what3words makes it easy to find and share any location with just three words. Not just street addresses...

September 1, 2022

Street addresses don’t always point to precise locations and buildings may have multiple entrances

what3words has given every 3m square in the world a unique 3 word address

The words are randomly assigned to each square, will always stay the same and they are easy to speak

Now it’s easy to find and share any location with just three words

The simplest way to talk about location

Street addresses aren’t accurate enough to specify precise locations, such as building entrances, and don’t exist for parks and many rural areas. This makes it hard to find places and prevents people from describing exactly where help is needed in an emergency or where you are going to meet at a large venue or park.

I have written about what3words in the past, and it just came in handy last week. A number of Apple Consultants get together each month to learn about the latest Apple technology and how to support our clients, but a couple time a year, we get together just to be geeks. This month we all wanted to learn about flying drones and chose Bill Botts Baseball Fields in Culver City, CA. So naturally we all put the address for the park in Apple Maps and arrived at the front entrance. But that is not where the demo was taking place, and it is a large park. So what3words to the rescue. We all met at ///snack.rabble.sings; the 3 slashes denotes a what3words location. We just put the 3 words into the what3words app, it told Apple Maps right were to go, within 3 meters.

It’s going to get even easier

Soon this will be built right into apps such as Apple Maps, Google Maps and Waze. Now that voice technology has come a long way. Besides telling Siri to turn off the oven and play our favorite Apple TV+ Show “For All Man Kind” in our homes, now with the right car model we can have our own personal in-car voice assistant. We can call friends, turn up the AC, find restaurant recommendations and more, all while driving to the grocery store.

These features are becoming more and more popular – so much so that 90 percent of new cars will have some type of speech-recognition capability by this year, according to recent research.

However, when it comes to using our voices to navigate to our destinations, there has been one main problem standing in the way: addresses weren’t designed for voice input.

What do we mean? Well, things start to get tricky when we use voice navigation to get directions to a traditional street address. For one, check out what happens when asking Google for directions to 41st Street, California:

On top of this:

  • Addresses can be lost in translation

Similar sounding street names and cities are hard for voice systems to tell apart. One unfortunate American tourist learnt this the hard way, ending up at Laurgavegur, the other side of Iceland from his intended destination, Laugavegur.

  • Pronunciation complicates voice navigation

Street addresses use thousands of non-dictionary words that are hard to pronounce correctly for those who aren’t locals. For example, people often mispronounce Worcester, Massachusetts. Like the city in England, the correct pronunciation is ‘wuss-ter’, not ‘wor-ches-ter’ or ‘wor-sess-ter’. There are thousands more examples around the world.

  • Street names aren’t unique

There are 14 different Church Roads in London, and 632 Juarez streets in Mexico City. For a sat nav to direct you to the correct Church Road, the entire address, including the postcode, must be dictated and understood correctly. This can be time consuming, especially when ‘N’s get mistaken for ‘M’s, ‘A’s for ‘8’s, and so on.

Solution to voice input mishaps

In short, inputting an address to a sat nav is frustrating if you’re frequently misheard, misunderstood or your destination simply isn’t recognised. A great deal of repetition, button tapping or vocal gymnastics is likely a necessity.

Even then, mistakes are easy to make, which often only become apparent when it’s too late. All these factors defeat the purpose of voice navigation systems, which are essentially meant to simplify drivers’ journeys.

The good news is this is now changing as car manufacturers like Mercedes-Benz integrate what3words, the location technology helping drivers navigate with voice more easily and accurately.

Over a million drivers of Mercedes cars are now able to say a 3 word address and navigate to any destination in the world.

What the ?

what3words is the first addressing system designed for voice. It’s also the simplest way to talk about location and find it first time, every time. It’s divided the world into a grid of 3m x 3m squares, each with a unique 3 word address. This means that now everyone, everything and everywhere have a 3 word address. For example///enjoyable.evenly.closer marks a 3m x 3m area in the Outer Circle of Regent’s Park, London.

How does it work? When a driver enters a 3 word address by voice or text, what3words technology converts it to a coordinate. The car then routes to this exact location using its in-built mapping and navigation system.

Solving the problems of voice navigation

what3words is saving drivers the frustrations that come with voice navigation in three major ways:

  1. what3words is currently available in 26 languages and counting, allowing more and more people to navigate to a 3 word address in their native tongue, no matter where in the world it is.
  2. Because 3 word addresses are more accurate than street addresses or zip codes, drivers can easily navigate to specific building entrances or spaces in parking lots. And as every location in the world has a 3 word address, what3words can be used to find both urban and rural spaces that don’t have street addresses, such as parks, beaches, pop-up markets, hiking trails and Disneyland.
  3. To error-proof the system for voice and prevent people from getting lost, similar sounding 3 word addresses are located as far apart as possible. For example ///party.party.party is a destination in Pennsylvania, USA, whereas ///parties.party.party marks a 3m x 3m location in Gimhae, South Korea. Even better, what3words is optimised to recognise and correct mistakes with its AutoSuggest system, which picks up errors when misspelling or mispronouncing 3 word addresses.

Smoothing the route to driverless

Voice navigation in cars is just the beginning. As autonomous vehicles hit the roads, 3 word addresses are becoming even more relevant.

Autonomous vehicles need high levels of precision to plan their routes, which current street addressing systems do not offer. A pin dropped on a digital map through a traditional address search typically pinpoints the center of a building, estate or zip code area, when a driverless vehicle really needs to be told the exact location of an entrance or parking spot. what3words can offer great value here.

As innovators across the world increasingly embrace what3words, we look forward to a future where voice navigation takes us to new places in a way that’s simpler, more precise and stress-free.

You May Also Like…