News from Six ColorsThe latest in the world of Apple
Six Colors Writing about Apple and other stuff by Jason Snell, Dan Moren, and others.
Fun With Charts: Apple's turnaround decade
by Jason Snell on January 24, 2020 at 6:56 pm
Last week I followed a thread from my chart about the growth of Apple’s Services and Wearables categories and ended up marveling at the spectacular growth Apple experienced during the 2010s.
Which got me thinking about decades. Because while it’s true that Apple’s total revenue grew sixfold in the 2010s, this was a decade that followed an even more remarkable decade, where Apple went from losing money 1 to making it hand over fist.
So here’s last week’s chart, spanning 2009 to 2019:
Pretty good decade, all things considered. But here’s the same chart for 1999 to 2009:
The rocket really didn’t achieve liftoff until 2004, as iPod sales went wild and the Mac benefited from the halo effect. And then, of course, the iPhone began substantially contributing in 2008 and 2009. Still, measured from 1999 to 2009, Apple’s total revenue grew sevenfold, more growth even than between 2009 and 2019.
Rolling it together, here’s a two-decade view of Apple total revenue:
As fun as it is to break things up by even decades, Apple’s biggest growth decade was actually 2006 through 2015. 2015’s total revenue of $234 billion was twelve times the $19 billion in revenue Apple generated ten years before.
On the scale of this chart, the rise of revenue in the previous decade comes off as almost flat—because while it was impressive in the context of Apple’s business at the time, it can’t take into account the rapid inflationary period between 2011 and 2015 that took Apple from a $65 billion business to a $234 billion one.
The past five years have been relatively flat for Apple, though I’ll point out that the $26 billion growth in revenue between 2015 and 2019 would’ve been the size of Apple’s entire business the year the iPhone came out. You can see why growth-focused investors aren’t as happy with Apple today as they were with Apple in 2015.
On to the next decade: Apple’s financial results for its fiscal first quarter of 2020 will be released on Tuesday.
Apple lost money as recently […]
- 4 places where Apple can improve its integration of hardware, software, and services (Macworld)by Dan Moren on January 24, 2020 at 1:21 pm
Apple spends a lot of time talking up its secret sauce: that combination of hardware, software, and services that allow it to make what it believes are the best technology products on the planet.
And, as users of Apple products, most of us probably agree that this is generally the case. But even as good as the integration between these three legs of the company’s stool is, there are still some places that it falls weirdly short. Hardware and software that don’t work together, services that don’t provide the necessary glue.
Maybe they’re use cases that Apple doesn’t consider particularly necessary, or maybe the company just hasn’t gotten around to them yet. Whatever the case, they stick out like a sore thumb. Here are just a few examples of integration that’s, well, less than integrated.
- Federico Viticci's must-have apps ↦by Jason Snell on January 23, 2020 at 7:26 pm
You will probably not find a better list of amazing iPad and iPhone apps than Federico Viticci’s expansive list over at MacStories:
This entire story features a collection of the 50 apps I consider my must-haves on the iPhone and iPad, organized in seven categories; whenever possible, I included links to original reviews and past coverage on MacStories. As for the traditional list of awards for best new app and best app update: those are now part of our annual MacStories Selects awards, which we published last December and you can find here.
I was happy to realize that I’m using a lot of these apps myself, but there’s always that app you’ve never heard of, or never noticed, that you realize might perfectly solve a problem you’ve got.
- (Podcast) Rebound 273: You Talking to Me?by Dan Moren on January 23, 2020 at 6:46 pm
This week, on the irreverent tech show that sometimes goes international, it’s nearly all-encryption all the time as Guy explains the ins and outs of bits and bytes to John and Dan. Then it’s on to the newest iPhone rumors until we’re blue in the face (get it?). Finally, is the kerfuffle over Sonos really that big of a problem?
- iPad at 10: Why apps made the iPad a success (Macworld)by Jason Snell on January 23, 2020 at 3:29 pm
It’s hard to believe that January 27 marks the tenth anniversary of the announcement of the iPad. As impressive as that first iPad was in terms of hardware, a decade later it’s clear that the iPad succeeded because of Apple’s focus on native iPad apps from the very first day.